Pioneer of China Tourism

As the pioneer of China tourism consultancy, Sundo provides “Consultation & Management + Brand communication & Design + Public relation marketing + Media planning & Communication, a whole package of professional services. After ten years’ development from 2002, Sundo has established six branch companies in Orlando, USA, Beijing, Harbin, Dalian, Qingdao, Chengdu, Wuhan. Sundo Aspires to be the No. 1 of China Tourism consultancy. 

Client is always the center of our service

As the pioneer of China tourism consultancy, Sundo advises at different stages of project: preparation, opening, operation. From market research, brand strategy, vision creativity, media relationship to interactive marketing, Sundo supplies comprehensive and professional integrated solutions. Our clients include Tianjin Sea World. Rice Cube, Qingdao Sea Carnival, Dalian Laohutan Resort, Dalian Shengya Sea World, Harbin Polar Museum and other leading tourism brands.  

From CEO

Ten years’ experience in China tourism, we witness the up and down of this industry and we are very lucky to greet the promising future of China tourism. We are also one of the witnesses of Haichang Group, a leading brand in China theme park, going to pulic. 

This is a brand-new era, tourism is getting popular. Sundo understands that it is significant to have international views. At 2013, Sundo Orlando branch company was founded. We also signed Paramount and Ronald Logan, the founder of Disney theater as Sundo consultants. It is an important step for Sundo after ten years development. Introducing the international tourism trend, Sundo would like to progress with our clients and step into the international tourism stage. 

Sundo advocates consultancy from experience perspective and win-win strategy. With deep insight, integration, and executable plan, Sundo opens the new era of tourism from perspective of experiencers, consumers and whole society. 

　　

Sundo History
 

 

　　

Sundo Culture

Sundo aspires to be No.1 of China tourism planning and the best brand marketing solution supplier. Sundo forges high standard professional service, building China leading tourism consultancy. 

 “The philosophy of Sundo is to create lasting value for our clients to build the win-win cooperation mode. “There is no best tourism mode but the mode keeping up with the age.” it is the core of Sundo value. Value and culture are the essence of company, to put them in a right position is the main Sundo mission.   

　　

Sundo Location

　　

Sundo Honor

 

 

　　

Sundo View

China theme park in the multi-core marketing era

Theme park is a cultural, economic and entertainment complex. The brand value reflects not only its competitive force but also its ability to win the effective allocation and development. Brand value is the soul of the theme park, the industry, nature, culture and economy is the decisive elements, all these combined determine the brand essence.  

Sundo has always been committed to the brand value research of theme parks. From our multiple years’ experience in theme park brand marketing area, we found that brand engine culture is inseparable from brand building. The brand engine is the industry brand system behind the park core value, such as the cultural industry, folk industry, the technology industry, etc. and we call it "theme park brand-driven nuclear." Typically, city with multi-core driver theme park is better than city with single-core driver theme park on economic growth and urbanization level, the higher the value of its brand in attracting talent and capital, also more competitive than single-core driving city. 

After 30 years of reform and opening up, China's urbanization level is approaching 50%, and per capita GDP over $ 3,000. Chinese cities usher in rapid development period. As urban cultural and recreational economy, cultural attractions and theme parks attract more attention.  From large urban strategy to small regional planning, relatively closed single-driven economic model has gradually been abandoned, more and more city hopes to build a more successful theme park brand engine, choosing an open, pluralistically cultural resources model which also can be fully docking with the outside world to build export-oriented theme park brand.

 The change of theme park brand-driven model is a new topic of urban leisure brand marketing.

Sundo international team