Sundo has always been committed to the brand value research of theme parks. From our multiple years’ experience in theme park brand marketing area, we found that brand engine culture is inseparable from brand building. The brand engine is the industry brand system behind the park core value, such as the cultural industry, folk industry, the technology industry, etc. and we call it "theme park brand-driven nuclear." Typically, city with multi-core driver theme park is better than city with single-core driver theme park on economic growth and urbanization level, the higher the value of its brand in attracting talent and capital, also more competitive than single-core driving city.